Situation of SWOT Analysis

As stated in the mission statement, the product needs to be addressed on all level of concerns.
"SWOT analysis An overall evaluation of the company’s strengths (S), weaknesses (W), opportunities (O), and threats (T)." Chapter 2 page 55 and Index

Some of the strengths of this product is the low cost and maintenance. The ease of production due to the fact that Philippines produces wheat makes this the ideal product for that region
A weakness would be that this is a new product and it has never been tested. Another concern could be the environment that it is being catered to; places a limit on the audience.
The opportunities presented with this product is the possible growth from merchandising and the resale of the brand. The trademark could hold a huge profit for the title holder.
The threat is the fact that it's a snack that can be replicated and mimicked making it appear to be a secondary of another snack ."Finally, marketing analysis provides information and evaluations needed for all of the other marketing activities." Page 57 Other marketing should be always an option for a product that holds a logo of interest.

Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online.