Product

This product would be very enjoyable as a snack and also as a product that makes a financial statement. The unique blend of flavors within the snack, make it a one of a kind product that is not normally served in a bar as a standard. At the end of the day it is about the customer as outlined in the cited book.  "Many sellers make the mistake of paying more attention to the specific products they offer than to the benefits and experiences produced by these products." Chapter 1 Page 17



Though this product would not be on an international level for distribution initially, it is always a good idea to plan for future investments. It’s good to think of a product on all levels, and future investments for the company in the future is one of the main sources of income that could keep the company in the black financially. "Beyond evaluating current businesses, designing the business portfolio involves finding businesses and products the company should consider in the future." Chapter 2 Page 34

Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online