Objectives

The objective is to retain customers and build a social brand that can be consumed and also branded
"Pricing may play an important role in helping to accomplish company objectives at many levels."
Page 281 Chapter 6. The price range is a major factor within this product. The snack and the merchandising may vary which creates a signature with the consumers. This can be placed as an objective.
The promotion and sales department would have a clear objective within its own company description for the product. "Sales promotion objectives vary widely. Sellers may use consumer promotions to urge short-term customer buying or to enhance customer brand involvement". Page 432
The snack product would be the primary driver for this brand and the objectives would follow based on feedback as the market is being paced due to it's infancy.