Business Mission Statement

                                                            "Mission Statement"
Our business aims to please the customers by creating social channels for our customers. The brands that we offer will keep our customers entertained and connected. We utilize feedback as a priority in order to keep our product on the competing edge of the snacking industry


This would be my mission statement for this particular product. I would be following the standard that is set within the book, but at the same time keeping my original view of the product I chose. "A statement of the organization’s purpose—what it wants to accomplish in the larger environment." Chapter 2 Page 42. The Mission statement would also make the product more transparent.

Understanding the mission statement on all levels for this product is just as important as anything else. There is no one greater than the other. "The company needs to turn its mission into detailed supporting objectives for each level of management." Chapter 2 76. Most companies will adjust their mission statement in order to make the objective clearer to the intended audience. This comes in two forms. The industrial side and the retail side.

Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online.