Implemintation Evalution Control

The implementation of this marketing plan, for the named snack brand, would be to connect with the tourist and visitors, ages 21 and up that frequent small bars and to get them familiar with the brand and assure them that it is "Ok" to have this brand as a snack. Most of these customers would be male Sailors.  For one it implies that you have money and secondly it allows you to save money under the pressure of the normal every night routine in that style of bar. As quoted from the book , "They also connect with outside people, such as advertising agencies to plan ad campaigns and the news media to obtain publicity support." The connection would be specifically military personnel who frequent those places and based on the story line it could make a connection to many familiar stories. "Whereas marketing planning addresses the what and why of marketing activities, implementation addresses the who, where, when, and how." Page 56 of the Book Chapter 5, Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing     The outside sources would be limited due to advertisement sense in that area of the Philippines. The implementation would come from "word of mouth" as well as merchandising.