Monday, November 23, 2015

Distribution

The outlets that the snacks would be available at would be bars that have a certain atmosphere of a small club but not too small. The target would be the older male tourist. The snack could be sold at any retail outlet due to it's humor. However, it would be more competitive, product-wise, to places that have limited resources. Meaning, in this particular situation, Philippines. Armstrong& Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing . Chapter 7 Table 7.1 Selective distribution in fewer outlets. This table shows that in the distribution process there are many ways to go about distribution.
The fact that this product is going to be marketed to tourist, makes it an international product. However, international does not mean more expensive. It's the same as a target domestic market.
"Physical distribution firms help the company to stock and move goods from their points of origin to their destinations." Page 64, Chapter 3. "Distribution would be the standard channels of products of any other snack or merchandise. The fact that it's a non-perishable makes it appealing as well."

No comments:

Post a Comment