Promotion

The promotion for this product could result in a revision within the marketing plan. This is normal and is anticipated as well as the polarity of it being a failure. Due to the nature of the product and the low cost, the risk should not be a major issue following the promotion.
"The promotion mix is the marketer’s bag of tools for communicating with customers and other stakeholders." Chapter 12, page 377, Armstrong& Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing .
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As stated above, the consumer market can vary after the promotion of the product. I personally believe that this has a niche. "Several factors have contributed to the rapid growth of sales promotion, particularly in consumer markets".Chapter 13, page 432. Many unforeseen factors contribute to the success and revision plan of the this particular product. Part of the plan is to naturally revise the promotional tactics of this product. Merchandising is a major part of this push for the snack. It goes hand and hand.