Boston Consulting Group-Video Games

I have researched and reviewed the following video game consoles and according to the BCG outlay,

this is what I have researched and agreed with.

Sony PS4- I gave this console a "Star" because of the poplarity of their previous consoles.
This console has WIFI access, numerous games that are playable on the newsest PS4 versions, and the

ablility to watch movies and get online. This is a common trend amongst consoles, so this seems to

be  still leading the way in it's market share. "Andrew House, chief of Sony’s videogame unit, told

The Wall Street Journal last month that the Sony console was outperforming their rival even without

a price reduction, but offering customers the best possible product value was its long-held

commitment."

Quotes are sited from: http://www.wsj.com/articles/sony-cuts-playstation-4-prices-1444291359

Nintendo Wii- I gave this console a "Dog" because of the limited access it has in comparison to the

other video games consoles. The top video games contain war like simulations and cosumers are able

to play with each other online. Wii does not seem to come in mind when consumers play these types

of games. "Tatsumi Kimishima, the new chief executive of gaming publisher Nintendo, predicted the

Wii U would fail, according to a report from the Japanese news outlet Nikkei (via analyst Serkan

Toto). He noted that it is too similar to its predecessor the Wii, which is a criticism that gamers

also hurled at Nintendo. But the company went ahead with the Wii U, and that is one of the main

reasons its market share has fallen well behind that of its rivals Sony and Microsoft."

Quotes are sited from: http://venturebeat.com/2015/09/14/nintendos-new-president-predicted-the-

wii-u-would-fail/


Microsoft XBox1- I placed this console with a "question mark" because their sales seem to be

consistent and their link to Microsoft seems to leave opportunites open for consumers in the

future. This console also is placed at #2 under the PS4, so it makes one wonder "when" will this

opportunity present itself. "Separating out Xbox One sales from the Xbox 360 in the reported "Xbox"

numbers is still an inexact science, but we gave Microsoft's older system an estimated range of

350,000 to 560,000 sales for the three-month period. That's down from the 500,000 to 800,000 range

we estimated for the 360 last year at this time, and it parallels a roughly 30 percent drop in

second-quarter PS3 sales from 2013 to 2014."

Quotes are sited from: http://arstechnica.com/gaming/2015/07/analysis-sony-pushes-past-50-percent-

of-the-worldwide-console-market/

Xbox one the original I placed as a Cash Cow because of the number of games it has and also it's

association with Microsoft company. Consumers still purchase accessories for the console and it's

exclusive rights to Halo is also a continued anticipation from it's fans. The games that it has

exclusively will always keep the console in the collectors possesion at a minimuim.